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This web site rm4hvac.com has the following on the homepage, "Since 1981 there is no better choice then." Our analyzers noticed that the webpage also said " To control your indoor environment." The Website also said " Our Richardson Heating and Cooling division installs and services air conditioners, heat pumps, heaters, thermostats and HVAC monitoring equipment for homeowners and businesses throughout the Dallas Fort Worth Metroplex. Since 2005 Richardson Mechanical has been a reliable installer of commercial heating, air conditioning and refrigeration HVAC equipment for Dallas-based ." The website's header had air conditioning as the most important optimized keyword. It is followed by HVAC, heater, and heat pumps which isn't as highly ranked as air conditioning. The next words rm4hvac.com used was heating. filters was included but might not be viewed by search parsers.